In its bid to promote local content, The Advertising Regulatory Council of Nigeria (ARCON) has announced a ban on the use of foreign models and voice-over artists in the advertising media.
The ban, which will take effect from October 1, is in tandem with ARCON’s Act No.23 of 2022.
This announcement was made by Olalekan Fadolapo, the director-general of ARCON in a statement on Monday.
“All advertising, advertisements and marketing communications materials are to make use of only Nigerian models and voice-over artists”, the statement read in part.
Mr Fadolapo said the ban was in line with the federal government’s policy of developing local content, inclusive economic growth and the need to take necessary steps and actions to grow the Nigerian advertising industry.
However, he said, “Ongoing campaigns are permitted to run out their terms.
“However, subsequent applications for revalidation for continued exposures of such materials will not be granted by the Advertising Standards Panel (ASP).”
He added, “Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note.”
